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Instagram Product Announcement: GIF Stickers




Instagram Product Announcement: GIF Stickers

Check out Instagram’s new addition of GIF stickers to stories.

The library of animated GIFs, supported by GIPHY, will inspire even more creativity for users, no matter how little or how much is going on. Users can add as many stickers as they’d like from a growing library, and will have hand-curated recommendations to turn even their seemingly mundane moments into fun, expressive and artistic moments to share.

Additionally, over the next few weeks, Instagram is rolling out the ability for users to upload photos of any size to their story – saving them the headache of cropping, and giving them more freedom in how and what they share.

Tips for finding the best GIF stickers for any moment:
* Searching ‘Accessories’ will return results for anything that can be layered over faces. Example searches in this category are sunglasses, hats, eyes, lips, ears etc.
* Searching ‘Effects’ will return results for all stickers that can be used to add ambience to a scene. Example searches include sparkles, fire, confetti, glitter, explosion etc.
* Searching ‘Peekers’ will return all results for stickers that pop up and disappear. These are especially fun for adding to landscapes, and in settings where they can pop up behind a screen or out from a wall.
* Searching ‘Word Art’ will return all text based stickers. Example searches for word art are happy birthday, LOL, OMG, bye etc.
* Searching ‘Emoji’ will return results for specialized emoji sets, which tend to be very popular.
* Themes like ‘happy birthday’ and ‘congratulations’ have great content that helps users animate their stories to celebrate big events.

To learn more about GIF stickers, check out the Instagram Help Center.




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